... you're not just sharing and consuming content, you are also building relationships with people and building an understanding of people.
Content is the subject or ideas contained in something written, said, created, or represented. Content is also the things represented or suggested in something written or created as art, or the ideas it communicates
It's impossible to explain creativity. It's like asking a bird "How do you fly?". You just do it
Eric Jerome Dickey
Once you know who you are, what you want, where you go and when .... you just need to know how to get there: will you fly, walk, swim, roll or maybe something different?